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Старый 04.08.2021, 20:55   #1
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По умолчанию Here's A Summary Of Important Digital Media Findings For 2020 . Tip#12

In every country where we conducted surveys, the coronavirus epidemic significantly increased news consumption for the mainstream media. Online and television news sources both have experienced significant growth. People now consider television their primary source of news, which is temporarily a respite to a pattern of declining news consumption. As lockdowns make it harder to distribute newspapers in physical form, consumption has declined. This is almost certain that the shift to digital publishing will accelerate. In many countries, however, online and social media use has increased significantly. WhatsApp has seen the greatest expansion, with an increase of around ten percentage points in certain countries. In addition, more than half (51%) of those polled were part of an open or closed online group to share information, and participate in a local support group.

In all countries, the trust level in the coverage of media on COVID-19 was quite high as of April of 2020. This is similar to the level of national governments but is much more than the individual politicians. For information on COVID-19, trust in media was higher than trust in social media, video platforms as well as messaging services. From our larger dataset we collected in January, Global concerns about misinformation remain high. More than half of the world's population expressed concerns over the truth or falsity of news on the internet even prior to the coronavirus epidemic. The US political system is the most frequently cited source for misinformation, though in some countries , including the United States - people who self-identify as right-wing are more likely to blame the media. as part of an 'pick-your-side' mentality.

Facebook is considered to be the primary source of false information almost everywhere but WhatsApp is considered to be more accountable in some parts of the Global South like Brazil and Malaysia.

Our survey in January across all countries revealed that less than 4 out 10 (38 percent) thought that the majority of news sources were credible. This is a decrease of four percentage points compared to the previous year. Just 46 percent of respondents reported they are satisfied with the news they have used. Particularly, the polarisation of politics and a growing sense of uncertainty affect trust in public broadcasters. They are losing support from both the right wing and left. Our survey found that 60 percent of people still prefer news that is neutral in their viewpoints, while only 28 percent are influenced by news that bolsters or supports their opinions. While partisanship preferences have slight grown in America since 2013 but the majority still prefer news that is objective or neutral.

A majority (52%) would prefer media would be more prominent in reporting false statements made to them by politicians, rather than not highlighting them (29%). People are less comfortable with ads on social media or search engines than they were with television advertisements for politics. Most people (58%) would prefer that the platforms remove ads with false assertions. The United States has seen significant increases in online news payments in recent years, including an increase of 42% in Norway (+8) and a 20% rise in the United States (+4). Other markets have seen less increases. It is crucial to remember that online news is free for most people from all nations. Some publishers may have reported a 'coronavirus increase.

Subscribing to the newsletter is an indicator of confidence. The most important thing is the quality and authenticity of the content. Subscribers are convinced that they receive superior information. However, a large number of people are perfectly content with the information they access for free and we observe a very high proportion of non-subscribers (40 percent in the USA and 50% in the UK) who believe that they can't convince them to pay. More payment levels are found in countries like Norway and the United States in which there is more of a percentage of subscribers. About a third to half of subscriptions are paid to national brands in countries such as the USA and Norway. This suggests that there are still winners and losers. A significant minority in these countries are currently adding their subscriptions, typically through the purchase of a specialist or local paper. For radiouri Alba Iulia Romanian commercial radio station. The format is 60 percent news and 40% music. Their current programming range is focused on local news, special shows, and talk shows. They are drawn to stories, contests, and interviews, as well as cultural events, debates, music, and entertainment.

Many countries are the most trusted source for news on a particular area or town. In fact, four out ten (44%) of all visits to the web are handled by local newspapers. Facebook and other online social media sites are used on average 31% of people who want local news and information. This has a negative impact on businesses' business models. The spread of news is expanding. In all countries, just over a quarter (28 percent) prefer beginning their news experiences via apps or websites. Generation Z, a group of 18-24-year-olds, prefers to use social networks to access news rather than apps or websites. Instagram's news use has nearly tripled for all age groups since 2018 and is expected to outdo Twitter within the next few years.

To counter the move to different platforms, publishers are looking to build direct connections with consumers via email and mobile alerts. In the United States one in five (21 percent) access a news email weekly, and for almost half of those, it's their primary way of getting news. Northern European countries were the slowest to embrace news email services. Finland has only 10% who use news emails. However, podcasts have seen an impressive increase in their popularity in the last year, - coronavirus locks may have temporarily reversed the trend. Over 50 percent of the people surveyed across all countries believe podcasts are more informative and understandable than other media. Spotify has overtaken the podcast application of Apple to become the top platform for podcasts across many countries.

The majority (69%) of respondents believe climate change is a serious problem. However, there are vast differences in opinion in Australia, Sweden, the United States, and Australia. This is a more right-leaning group, and often older. Younger groups can access much of their climate news via social media, and by following activists like Greta Thunberg. Amazon Echo and Google Home are two examples of voice-activated smart devices that are gaining popularity. The use of these devices for all purposes has risen from 14% to 19% in the UK and between 7% and 12 percent in Germany and from 9% to 13% in South Korea. Despite these increases, news usage is still lower in all markets.
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